We are at the Rational Software Developer Conference 2008 in Orlando, Florida. We've got a special guest here. Would you like to introduce yourself? Hello, I'm Jamie Thomas, Vice President of Rational Software Development Institute. This is sort of your show, if you will. So how do you think it's going so far? Well, I think it's going great. You know, I've had a lot of interactions with other clients here, the analyst community, the press, our business partners, and it's nice to say that everybody's pretty jazzed about jazz. That's right. So I've been trying to pick out sort of like the general themes that I've seen going on. I mean, you can confirm or build on it. It seems like you sort of have the jazz release or the team concert release. And then there's been a lot of telelogic talk. And then there's sort of some sort of like the development or evolution of Advil software development that's sort of like a guiding principle, it seems, for the rational, I guess, sort of from a more traditional rough rational drive. So absolutely, those are some key themes. And I think if you look at across what we and IBM are doing, of course what our telelogic team is doing now, it's really taking advantage of jazz, this set of open services based on internet technologies, that allow us to integrate heterogeneous development awareness, regardless of adherence, more effectively. So you see us doing that with new offerings, with some of our existing offerings, we'll certainly be doing that with a lot of teleological offerings, and also allows our partners and a broader set of ecosystem to participate with them. You know, I've had a panel just in a couple minutes coming up on collaboration and whatnot. And like, what do you, I mean, what do you think you'll be talking about on that panel? Well, I would imagine with that audience and the speakers we've got on the panel, with Brady Booch on there, who knows where we're going with it, right? So there will probably be a few surprises, but I think that this idea of integration, of these heterogeneous platforms, how do we marry the benefits of the technology
2:01with the need to also improve the process through a set of best practices? Right. And how do we then achieve culture change in a lot of organizations? Sure, sure. So I think all of these things are put together, right? The innovative technology, the need for culture change, the need to really establish processes in a way that allows customers to get more effective use out of the process earlier in the cycle. Right. And that's why you see us instantiating a lot of this new capability around this measurement capability framework for best practices. So back when Rational was starting, the Rational unifying process, whatever was sort of the guiding methodology or ethos or ethos, if you want to say, what was going on. And like I was saying, it seems like there's a lot more agile talk nowadays. Yeah. And I mean, what would you say is sort of like the methodology approach that you have? Or is it more like a buffet? I think in all practical, from a practical perspective, our clients are on journeys of different types across the process back. Sure. We do have clients who are still in the waterfall, iterative, and agile. Right. As Danny was describing this morning. So I think the important part is that we allow them to do an effective gap of their business. Where they are in their business. Where they're trying to achieve next from a business perspective. And which best practices will best help them get here. Right. Suffice to say that agile is really easy to achieve and rational to the concert and with the principles that we've provided in the best technology platform. But not every company and every project is necessarily going to use agile technologies. Oh, right. And the agile process approaches immediately. Right. So we need to be able to allow them to take this journey towards agile. Because most clients do want to achieve the promise of agile. But do that in a way that is beneficial for them. Give them where they are on the maturation curve and where they are from a business perspective. Right. Sort of like the original sort of mechanics of the rough stuff that people seem to always overlook is like just take the stuff you want and use that instead of taking everything. Right. Exactly. So let's pin in on what's going to make a difference for your business.
4:02And do it in a way that's really being tied back to the expectant business. Well, thanks for taking this time. Okay. Yes, thank you. We'll see you around.