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We are at the Rational Software Developer Conference 2008 in Orlando, Florida.

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We've got a special guest here.

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Would you like to introduce yourself?

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Hello, I'm Jamie Thomas, Vice President of Rational Software Development Institute.

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This is sort of your show, if you will.

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So how do you think it's going so far?

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Well, I think it's going great.

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You know, I've had a lot of interactions with other clients here,

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the analyst community, the press, our business partners,

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and it's nice to say that everybody's pretty jazzed about jazz.

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That's right.

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So I've been trying to pick out sort of like the general themes that I've seen going on.

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I mean, you can confirm or build on it.

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It seems like you sort of have the jazz release or the team concert release.

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And then there's been a lot of telelogic talk.

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And then there's sort of some sort of like the development or evolution of Advil software development

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that's sort of like a guiding principle, it seems, for the rational, I guess, sort of from a more traditional rough rational drive.

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So absolutely, those are some key themes.

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And I think if you look at across what we and IBM are doing, of course what our telelogic team is doing now,

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it's really taking advantage of jazz, this set of open services based on internet technologies,

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that allow us to integrate heterogeneous development awareness, regardless of adherence, more effectively.

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So you see us doing that with new offerings, with some of our existing offerings,

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we'll certainly be doing that with a lot of teleological offerings,

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and also allows our partners and a broader set of ecosystem to participate with them.

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You know, I've had a panel just in a couple minutes coming up on collaboration and whatnot.

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And like, what do you, I mean, what do you think you'll be talking about on that panel?

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Well, I would imagine with that audience and the speakers we've got on the panel,

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with Brady Booch on there, who knows where we're going with it, right?

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So there will probably be a few surprises, but I think that this idea of integration,

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of these heterogeneous platforms, how do we marry the benefits of the technology

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with the need to also improve the process through a set of best practices?

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Right.

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And how do we then achieve culture change in a lot of organizations?

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Sure, sure.

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So I think all of these things are put together, right?

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The innovative technology, the need for culture change,

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the need to really establish processes in a way that allows customers

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to get more effective use out of the process earlier in the cycle.

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Right.

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And that's why you see us instantiating a lot of this new capability

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around this measurement capability framework for best practices.

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So back when Rational was starting, the Rational unifying process,

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whatever was sort of the guiding methodology or ethos or ethos,

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if you want to say, what was going on.

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And like I was saying, it seems like there's a lot more agile talk nowadays.

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Yeah.

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And I mean, what would you say is sort of like the methodology approach that you have?

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Or is it more like a buffet?

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I think in all practical, from a practical perspective,

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our clients are on journeys of different types across the process back.

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Sure.

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We do have clients who are still in the waterfall, iterative, and agile.

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Right.

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As Danny was describing this morning.

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So I think the important part is that we allow them to do an effective gap of their business.

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Where they are in their business.

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Where they're trying to achieve next from a business perspective.

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And which best practices will best help them get here.

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Right.

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Suffice to say that agile is really easy to achieve and rational to the concert

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and with the principles that we've provided in the best technology platform.

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But not every company and every project is necessarily going to use agile technologies.

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Oh, right.

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And the agile process approaches immediately.

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Right.

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So we need to be able to allow them to take this journey towards agile.

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Because most clients do want to achieve the promise of agile.

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But do that in a way that is beneficial for them.

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Give them where they are on the maturation curve and where they are from a business perspective.

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Right.

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Sort of like the original sort of mechanics of the rough stuff that people seem to always overlook

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is like just take the stuff you want and use that instead of taking everything.

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Right.

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Exactly.

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So let's pin in on what's going to make a difference for your business.

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And do it in a way that's really being tied back to the expectant business.

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Well, thanks for taking this time.

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Okay.

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Yes, thank you.

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We'll see you around.