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Welcome to the Cloud Native in 15 Minutes podcast. If you haven't listened before,

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the goal of the podcast is simple, to explain some complex but increasingly important and

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even strategic technologies and about the time it takes for a coffee break or a walk,

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short walk, a commute, whatever you do in 50 to 20 minutes. So I'm Derek Harris from Pivotal,

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and my guest today is Zach Klima from a Detroit-based startup called WaitTime.

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And what WaitTime does is it uses imaging and AI to monitor how many people are in line at,

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it's focused on sports right now, so how many people are in line at any given concession stand

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or how many people are coming in and out of the gates or any number of things. And the goal is

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to make a better experience for both, for the fans who can get a sense of like, hey, I should go to

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this concession stand or this bathroom line. I'm not going to have to wait as long. And also to give

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the venue some sense of traffic and traffic flows and that sort of thing. So it's really interesting,

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but specifically, instead of talking about the technology, we talk a lot more about,

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you know, building, how Zach went about building this company. And I think it's relevant for,

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not just if you're an entrepreneur, it's definitely relevant, especially an entrepreneur based in the

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Midwest or based somewhere outside of, you know, the ample access to venture capital and angel

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investors, right? So, but also if you're a large company, you know, and especially a large company

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based on the coast where you have, you know, a lot more access to technology and a lot more access to

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capital is, what are the, what are the ways you might go about looking to get into a new space?

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How many go about building out that team? How many go about finding that initial foothold to get

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into something new and then expanding it? I think it's from a business perspective, you know, from

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startups, even large enterprises, I think it's really insightful. In fact, and one of the ways you'll hear

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wait time, got it, got it, got it start from Dan Gilbert, the, of Quicken Loans, who's doing some

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stuff, you know, maybe, maybe it's an idea for, if you're an executive for how to start fostering

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talent, nurturing, interesting technology in your area with, with some sort of an incubator, but

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anyhow, stick around, really interesting. Listen to Zach Klima from wait time now.

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Okay, Zach, let's start off with talking about wait time, specifically what is wait time for anyone

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that's unfamiliar? Yeah, absolutely. So wait time is an artificial intelligence software company,

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focused in sports right now, where we've developed the only patented AI building system technology

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that's able to track and record the movement analysis of people in real time. So that's all

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concession lines, restroom lines, retail lines. We're also doing ingress and egress, so gate

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entrances. And also, um, we just successfully did something with the live monitoring of grandstands.

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So basically, you know, the, the seating capacities. So in a nutshell, it's all about the redistribution

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of people within an arena or stadium at this point in time.

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Very cool. And how'd you come up with the idea? Like what was the conception of this?

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Yeah. So I'm a habitually, I'm very impatient. And so, um, I was actually in line at a Detroit

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Red Wings game, which is, uh, I'm from Detroit. So the wings are my team. And so I, um, I was in

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line, it was a playoff game and it was overtime game seven. And so I, I went in line and to get a

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beer or I believe it was to get a beer. Datsuk, Pavel Datsuk, one of my favorite players of all time,

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hit a game winning shot. Everyone came running out. There's obviously a sudden death and I'm sitting

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there in line, like twiddling my thumbs. And I'm like, you know, you know, son of a gun. If I wish

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I would have known what the wait time was before I got up, I would have gone to a separate line and

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gotten served faster. So that's where the, like the light bulb went off. And I was like, you know

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what? I think that this is a very common problem with everyone. And that goes to sporting arenas

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and stadiums. And then also be who likes to wait in line. Like, no, I can, I'll give someone

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a ridiculous sum of money that I don't have. If, if they told me and convinced me that they like

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way in line. So with those two things, it was kind of a, the stars aligned. I'm okay. This could be

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a good idea. And so that's where the initial light bulb went off.

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All right. It's interesting. Yeah. I think everyone's been there. I was just at a WNBA

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game a while ago and I, and what it got me was I saw people eating better food. I said, well, one,

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I didn't even know that thing existed. And two, I only did light for an awful long time with this

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nasty pretzel. Yeah. I got to know what's going on here. All right. And when was, and when was this,

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when, when did you actually launch the company? So that was in 2000, the, the inception happened

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in 2014 and we started to get working, um, 2015. So I had to like, obviously find the right people

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to actually build the technology and believe in the vision. So it took me about a year to find those

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after I came up with the idea. All right. And 2014. So that was, you know, I'm not sure exactly

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what the, what technology you're using, but that was pretty early days for even some of the computer

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vision stuff that seems commonplace. Absolutely. Right now. Like, yeah, it was, you know, in processing

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power, um, back in those days, um, was not even strong enough to do, as you just said, to do imaging

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and, and artificial intelligence in the way that we're doing it. So it wasn't even possible even

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before, like, so you talk about perfect timing, right? So it wasn't even possible back then. Um,

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but obviously, um, you know, you find the right people. So for example, my, my head of technology

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technology is the global leader in imaging. So he owns about half the world market with the

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technology he invented about 20 years ago. So his, his, uh, his foresight and his knowledge of how to

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make things happen before the really even possible is, uh, it was quite nice. And so, yeah, we, it was a

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perfect timing in the market. All right. How, how'd you go about finding talent? I mean, finding your

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head of tech maybe, but also finding other people that work a lot. So I know what happens a lot of

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times is, you know, anyone who says who has AI in the resume, they, they go off to Google or Facebook

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or their companies get acquired by Google or Facebook. And it seems like everyone else is

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struggling to, to find talent. Right. So, yeah. So, um, that's a good question. So, um, I had the

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opportunity to pitch to, um, the guy who's rebuilding Detroit. His name is Dan Gilbert.

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And so Dan put me in his business accelerator in Detroit called wisdom where they accept five

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out of like a thousand people to be, to fund their ideas and to kind of like help bring them

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to market. And so I did that. I went through this program and I quit my job. I'm an architect

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by schooling. I quit my job, which confused my mom, obviously. And I quit my job and I jumped

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right in and they take a, I think they gave me like $25,000 and, you know, for a percentage of

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your company, you know, like a chunk of your company. And so I was like, great, great deal.

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Let's get started. And so, you know, I, I met with all these different entrepreneurs and this network

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and I, I listened intently, didn't spend a dime. I listened intently. And so, um, when I did that,

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I learned that like, Hey, this is, you know, I think I'm on the right path here. So I met a guy

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through that network named Doyle Mosher. So Doyle Mosher is a very well-known entrepreneur in Metro

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Detroit. And what his main business is he builds very, very custom high-end homes for very well-known

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entrepreneurs and business leaders, um, so on and so forth. So for example, like the Ford family,

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the Kennedy family, things like that. And so what he was building a house, uh, quite a large house,

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uh, to say the least for a guy by the name of John Mars. So, you know, Doyle started to mentor me

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and to kind of like get my pitch deck, right. And, you know, just kind of like the, you know,

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the standard stuff. And so, but he was increasingly becoming more interested. And so one day he was

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building this house for like five years. And one day he said, Hey Zach, I want to introduce you to

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John. Um, I know he made a gazillion dollars in software. I don't know what the software was.

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I just want to like run this idea by him that your idea. So I didn't even, I couldn't afford an iPad.

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I had a, I literally a binder of Photoshop renderings of my idea. And I'm like, Hey,

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this is how it's going to work. We're going to have a sensor above. It's going to track motion

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below so on and so forth. So I was explaining to him, I met John, I was explaining my idea to him

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and he was kind of finishing my sentences before they're coming out of my mouth. And I was like,

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Hmm, I'm gauging interest here. This is good. He's like, Hey Zach, how much money are you

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trying to raise? This is at the end of my pitch, quote unquote pitch. And so I'm like, Oh, by my

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financial projections, you know, whatever BS they, they teach you at that point in time, which

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at that, you know, don't mean anything. And I was like, Oh, I don't know about $3 million. He's

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like, okay, forget all that. I'm going to bring on my team that helped me take over the world,

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literally. Um, and we're going to, you know, basically I'm going to do this for equity. I'm

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going to, you know, um, a mind as beautiful as John's. It's, it's not about money for him. It's,

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it's about creating something and you have always has to be creating something. His currency is

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creation. And so when that happened, um, things got very real and I was like, okay, well, I,

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yeah, that sounds great. You know, there's not much of a sales pitch on his end because I'm like,

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clearly this guy can execute. So I was flirting with a lot of very high, um, not, not, not just

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network, but like very connected sports individuals that I've been talking to. So for one, um, a guy

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named Andrew Craig, who he's really kind of the main advisor of the international Olympic committee.

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So he actually has his fifth winning bid, which is Paris, but he negotiates with the cities on how

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to win the rights to host the Olympics. And so he, and so, uh, you know, all these people were kind

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of for it with me, like, Hey Zach, like great idea. If you can pull this off, like I'm in. And so

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when John Mars came on, uh, it became very real. And so at that point in time, that was in 2000

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mid 2014. And at that point in time, that's when we officially quote unquote started the company.

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I would say when we actually got started.

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All right, cool. And where are you at now? How, how, how big is the company? Where do you have

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wait time installed? Yeah. So we have about 40 investors now, um, ranging from some of the people

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I just talked about to, uh, Michael Jordan's son, his oldest son, Jeff is an investor. So we, we have

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some very, um, you know, recognizable figures within the company. And so with that being said, we

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internally fund the company. So we didn't take any outside money, um, because of the story I told you

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where we were able to internally fund it through our, our CTO is the one that actually can build the

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technology. And so, and he's part of the company. So 40 investors were in 12 venues across the world.

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So Australia, UK here in the United States, and then soon to be Canada. So three different continents

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right now. Um, and the reason why we wanted to kind of grow at a steady pace with the right people

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is because we wanted to make the product as perfect as possible and as scalable as possible before we

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actually scaled. So with that being said, we wanted to really make sure that everything was bulletproof

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and battle tested before we started to really press copy and paste, which we did strategically.

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And so now we're at a point in time in the company now where we hit, we do have larger resellers of our

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solution, like an IBM to people, uh, other people who are helping position our company across the world

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like Cisco, um, you know, within their product set. And so now all of our, you know, me knocking on

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doors now has, and it's, it's got a great paradigm shift. A lot of that has changed into a lot of

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these leads are now inbound because it's clearly the value proposition is standard across each venue.

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Every venue is the same when it comes to this problem. So that's the kind of the point in time

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where we're at right now.

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All right. And what, what is the user experience? Like what, what does the actual product look like?

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I'm, I'm, I'm, my understanding is there's an, there's, if I'm a user, I'm, if I'm going to the

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event, I have an app on my phone and then there's software and cameras or sensors set up throughout

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the stadium that are, that are basically feeding that app. Is that fair?

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Correct. So we mount cameras above every line in the, in the stadium and it basically takes

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anonymous screenshots. So we don't see anyone's face, but we take anonymous screenshots from

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above. So they're top of their heads, their shoulders and 10 times per second. So those

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screenshots are going to our servers that are on site and our servers are custom made that

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go on site that process these images at that frame rate of 10 times per second. So that's

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how we process the images and get the data from like real time line cows and serve time and

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wait time. But then we serve this up to digital signage concourse, digital signage. So that's

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where if you walk out of your seat, the first thing that you see is a very large board that

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shows you concessions and restrooms in each direction and what the wait times are in that

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green, yellow, red spectrum bar analysis. And then also on the team's mobile app.

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So we integrate with the team's mobile app. So they're able to see exactly what the wait

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times are at their fingertips as well. And that plays into a lot of these teams, mobile

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strategies. A lot of these teams are, are really trying to push people to mobile. So that's

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a great way to do it is to provide them with information that they need, not even just that

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they want. That makes sense. Cool. And so how have you, how have you gone about growing?

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Like, like you mentioned, you know, you have, you have a lot more investors now you have,

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you've got some critical mass going. What was it, what has it been like growing the team?

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Like how big is, is the team you have right now? And how have you, you know, plotted out

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growing, you know, an engineering team, right? Or growing, you know, your business.

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So the power of John being the foremost leader in imaging is the way that he builds

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the technology. So he is, he, it was able to make the technology and automate it as much

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as possible. So we actually don't need to build our dev team out really at all, you know, outside

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of our core, our core group. So we have about 15 full-time people and we don't really need

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to grow as, you know, really much more than that. It doesn't matter if we have 50 venues

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or 500 venues, you know, we might grow a little bit more, but we don't necessarily need a lot

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of personnel just by the way that John has built the system very intelligently. So yeah, we don't

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really need to grow the team out that much. So for us, it's more about strategic partnerships.

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So who can help sell and position wait time effectively? That's really where we, you know,

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focus most of our energy.

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Okay, cool. And then finally, Zach, like what is, I mean, do you have a, do you have an end

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goal in mind? I mean, is the end goal like, you know, wait time in every stadium or, you

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know, is there an evolution of the product?

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Yeah.

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Yeah. At some point I'm just curious what we're thinking about.

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Yeah. So obviously every stadium, that's the goal. I mean, our, our, you know, the, the

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more, the feasible way to get there is to become a building standard. So we, we're now working

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with architects and designers, you know, when it comes to speccing our system into these arenas

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and stadiums. So we're starting to have those conversations now. So if you go to a stadium

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that doesn't have wait time, you're confused, like, Hey, why doesn't this place have wait

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time? So that's our, that's our goal when it comes to that, but not even just stadiums,

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you know, we have, our AI is so complex and so captivating that there's so much other industry

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crossover applicability. So whether it be from retail to, you know, to convention centers,

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to you name it, uh, airports, there's a lot of applicability for our software. So, you know,

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we might just have the industry that we're in now, which is kind of all pretty much sports.

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Um, you know, we see it where there'll be these pillars of the company. So you'll have a sports

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division, you'll have a retail division, um, so on and so forth. So that's kind of the way that we see

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it going and, you know, acquisition is, you know, is, is probably going to happen down the line,

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but not anywhere in the near future, just because we're, we're just scratching the surface on what

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we're doing with our technology. And we do have everything protected. We have issued patents,

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which is very rare with software, as I'm sure, you know, so that puts us in a good position to win,

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um, across a lot of different fronts.

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All right. Yeah. And that's really interesting, actually. The, I mean, I got smart, the idea of

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branching out because yes, sports is like a limited marketplace. Right. So, so, so you go,

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you go elsewhere. Right. And then the idea of the idea of working with architects and doing stuff

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at the inset versus trying to retrofit, I think too, like puts that plants, that idea or plants,

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that seed at the early stages. Right. So just part of the design. And then it seems more normal,

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maybe. That's right. That's right. You know, and, and, um, you know, for us,

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you kind of hit on it. It's sports is small, but it's, it's great publicity. So the reason why we

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started in sports strategically was to get our name out there. Sports is not the end all be all for

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wait time. It's just where you have a captive audience for a nice amount of time. And so with that

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being said, it allows us to have basically marketing happen because we get a lot of press with our

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solution to get our name out there, to get the attention of other people that can apply our

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technology differently in other industries. So that's kind of where, why we started in sports,

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which is, um, you know, kind of played out nicely.

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All right. Makes sense. Well, with that, we are out of time. Thanks a lot, Zach. Appreciate it.

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Awesome. Thank you very much.

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All right. There you are. I hope you learned something for more, for more information about

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wait time. You can visit its website at, and wait for it. Cause this is not exact.

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It's the wait times.com. So T H E W A I T T I M E S.com company's wait time website, the wait times.com.

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Okay. And for more information about pivotal and our broad suite of products and services for

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building and managing and running cloud native applications, as well as helping you just build

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better software, check out pivotal.io. And if you like this podcast and want to keep up with all

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things, digital transformation and, and cloud native without, without a lot of sales or product talk,

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visit the home of this podcast that is intersect pivotal.io slash intersect. And you can also find

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us online at intersect it on Twitter. Thank you.
