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Hi. I am really excited to announce our first customer for our sustainable print services

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business at GreenMonk. This is really good news for us, and hopefully really good news

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in terms of environmental outcomes. As we like to do, we have a representative of a company

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called StreamServe, but if you could introduce yourself.

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Sure. Hi. I'm Mike Balin, and I work at StreamServe. I focus on strategic marketing

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and sustainability initiatives here.

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Great. Okay. So we basically started a conversation with StreamServe just a few months back. One

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of the things that I found particularly interesting is their use of Twitter. They're all over it.

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If I say something about them or in the kind of area, they will be retweeting it. It's always

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nice to have someone that's Twitter savvy, and I think that may have helped to close the

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deal. But the really important thing, we do like to make a new client introduction at GreenMonk

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and RedMonk, and I think that's what this specifically is for. So the key questions are really

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great. StreamServe, what is your business?

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Yeah. What we do is we take virtually any document format out there, convert from one

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to the other, and then reformat it, and then be able to shoot it out, very high volume print,

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email, fax, SMS, and so on. So utility bills, financial statements that you get, for example,

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from your bank. Okay. And so what's green about that?

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Well, what's kind of cool about this is while we do very high volume print production, so paper,

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we at the same time have the ability to convert documents from print to electronic very easily.

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We can also simplify and consolidate the documents. So a lot of times you get those marketing inserts,

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for example, with your bill. Those messages can end up on the bills themselves. And all of this,

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we can actually use to save not just paper, but also to help change customer behavior. So an example,

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we have here in the utility space, which is right next door where we are, we have targeted messages

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that say, what was your usage, for example, in terms of electricity as a customer compared to people

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in your town? And then say, well, gee, you did 50 kilowatt hours more than people all around you.

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Here are some specific things you can do to reduce your consumption.

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So driving behavioral change is a big part of what you're trying to do?

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Very much so. And along the way, we've started developing calculations to quantify some of that

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and really tie the eco impact, but also to the return on investment. And so you'll see some of that with the demos.

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And is it just in utilities or are there other businesses that can benefit from this?

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And how responsive are customers to this or enterprises to this idea that they need to use less paper?

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I mean, do they care?

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Oh, absolutely. We focus at the moment specifically on utilities, financial services,

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so banking and insurance, as well as supply chain, so manufacturing distribution.

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In those areas, we see an awful lot of momentum going on here in the utilities driven by legislative change

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and just customer awareness. So there's a lot of demand-side pull for these kinds of things.

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And so it's been very, very good.

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Are there any clients that you can mention? What kinds of companies? Any names we might know

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that are investing in your kind of technology?

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Well, for example, we do here in the U.S., Oklahoma Gas and Electric is a large one that we've done.

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EON in Europe, so speaking of utilities, companies, China Light and Power and so on.

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But then in other industries as well. So McKesson, for example, in distribution is a very large customer.

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So what about sort of partners? Do you have partners or is it all a direct sale? How does that all work?

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No, we have a combination of direct sale and partnerships. We work very closely with SAP.

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We're, in fact, an endorsed business solution, which is a very prestigious, somewhat difficult-to-attain designation.

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So we have that for banking, insurance, and utilities.

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We also have relationships with other companies as well, notably Adobe as well as Lawson.

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Great. Okay. Well, we wanted to keep it short, keep it sweet, and do the introduction of the new client.

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Thank you so much, Mike.

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Appreciate it. Great to have you as a client.

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- Thank you, James.

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- Okay.