1 00:00:00,000 --> 00:00:12,000 I'm Josh Dilworth from Porter Novelli. This is my colleague Lauren Sell, and we're doing a segment with Michael Coté of Red Monk on the best and the worst swag at South by Southwest. 2 00:00:12,000 --> 00:00:19,000 We're here with Jamie Schwotkin of Film Baby, and Jamie has some really amazing, innovative swag that we want to show you. 3 00:00:24,000 --> 00:00:29,000 Hot, fresh, delicious cookie. 4 00:00:29,000 --> 00:00:33,000 We make 20 pounds of cookies a day here at South by Southwest. 5 00:00:33,000 --> 00:00:34,000 That's pretty impressive. 6 00:00:34,000 --> 00:00:35,000 Yes. 7 00:00:35,000 --> 00:00:39,000 And so if you could tell us maybe, you got this from Otis Bunkmeyer obviously. 8 00:00:39,000 --> 00:00:42,000 Hey, nothing but the best cookies for our fans here at South by Southwest. 9 00:00:42,000 --> 00:00:43,000 And do you rent it? 10 00:00:43,000 --> 00:00:48,000 We rent with an option to buy, and then we do buy all the cookies. We can't return the cookies. 11 00:00:48,000 --> 00:00:56,000 So in addition to this being like a conference thing, this could also be something that you have in your office next to your fancy espresso machine. 12 00:00:56,000 --> 00:01:00,000 Well, I'll tell you, you got free sodas, free coffee, and now you can have free cookies. 13 00:01:00,000 --> 00:01:01,000 Yeah, I really like that. 14 00:01:01,000 --> 00:01:03,000 I think Lauren wants to try a cookie. 15 00:01:03,000 --> 00:01:10,000 Thoughts? Good as Tiff's treats or not as good as Tiff's treats? 16 00:01:10,000 --> 00:01:14,000 I think I met Jamie three years ago because of these, or two years ago because of these Otis Bunkmeyer cookies. 17 00:01:14,000 --> 00:01:16,000 You've been doing this more than, you've been doing this every year? 18 00:01:16,000 --> 00:01:18,000 Yeah, this is our third annual Otis Bunkmeyer Cookfest. 19 00:01:18,000 --> 00:01:19,000 That's awesome. 20 00:01:19,000 --> 00:01:22,000 So it's not just interactive and film, but also culinary arts. 21 00:01:22,000 --> 00:01:24,000 Everyone knows it when they come into the exhibition hall. 22 00:01:24,000 --> 00:01:26,000 They're looking for Jamie. 23 00:01:26,000 --> 00:01:27,000 That is genius. 24 00:01:27,000 --> 00:01:28,000 That is honest. 25 00:01:28,000 --> 00:01:35,000 Now we're here with the Yahoo Careers people, and officially this doesn't count as swag because they're not giving it out. 26 00:01:35,000 --> 00:01:37,000 But you can play with it here. 27 00:01:37,000 --> 00:01:38,000 It feels really good. 28 00:01:38,000 --> 00:01:44,000 So I know those of you watching at home can't touch this, but it feels soft and nice. 29 00:01:44,000 --> 00:01:45,000 And it lights up. 30 00:01:45,000 --> 00:01:46,000 It lights up too. 31 00:01:46,000 --> 00:01:47,000 It lights up. 32 00:01:47,000 --> 00:01:48,000 It has blue, green, and red. 33 00:01:48,000 --> 00:01:49,000 That's awesome. 34 00:01:49,000 --> 00:01:50,000 I think it's just mine. 35 00:01:50,000 --> 00:01:51,000 That's not the big one. 36 00:01:51,000 --> 00:01:52,000 You know, I was asking them, yeah this one doesn't light up. 37 00:01:52,000 --> 00:01:56,000 I was asking them before how much these cost, and he said they were about ten bucks. 38 00:01:56,000 --> 00:02:08,000 So for those of you contemplating buying American Apparel t-shirts, I think that this sort of fuzzy Sesame Street type touchy-feely anemony thing might definitely be better than a t-shirt. 39 00:02:08,000 --> 00:02:10,000 Guy, how does this feel to you? 40 00:02:10,000 --> 00:02:11,000 Awesome. 41 00:02:11,000 --> 00:02:12,000 What do you think? 42 00:02:12,000 --> 00:02:13,000 It's creepy. 43 00:02:13,000 --> 00:02:14,000 It's a little creepy, right? 44 00:02:14,000 --> 00:02:15,000 But it feels nice. 45 00:02:15,000 --> 00:02:17,000 It's kind of like, I kind of want to take one home. 46 00:02:17,000 --> 00:02:20,000 But they won't let you, because they only have a limited amount. 47 00:02:20,000 --> 00:02:21,000 Where did you get these? 48 00:02:21,000 --> 00:02:22,000 From Walgreens. 49 00:02:22,000 --> 00:02:23,000 From Walgreens? 50 00:02:23,000 --> 00:02:24,000 Are you serious? 51 00:02:24,000 --> 00:02:25,000 They're from Walgreens. 52 00:02:25,000 --> 00:02:26,000 That's awesome. 53 00:02:26,000 --> 00:02:27,000 How much were they? 54 00:02:27,000 --> 00:02:28,000 Ten. 55 00:02:28,000 --> 00:02:29,000 Ten dollars from Walgreens. 56 00:02:29,000 --> 00:02:31,000 You can get these for ten dollars at Walgreens. 57 00:02:31,000 --> 00:02:32,000 But there's always one I would. 58 00:02:32,000 --> 00:02:33,000 Yeah. 59 00:02:33,000 --> 00:02:35,000 I love this world, and I love this. 60 00:02:35,000 --> 00:02:36,000 Beer nuts phenomenon. 61 00:02:36,000 --> 00:02:40,000 When you go to the bar and you stick your hand in the jar, whose hand's been in there? 62 00:02:40,000 --> 00:02:45,000 There's all these different tables with Skittles, or there's some candy hearts over there. 63 00:02:45,000 --> 00:02:46,000 But do you reach in the bowl or not? 64 00:02:46,000 --> 00:02:47,000 That's the question. 65 00:02:47,000 --> 00:02:51,000 Josh, where would you stick it? 66 00:02:51,000 --> 00:02:56,000 I'm not sure where I would stick it if I stuck it somewhere. 67 00:02:56,000 --> 00:02:59,000 I think it's just Kleenex, so I don't really get where you would stick it. 68 00:02:59,000 --> 00:03:00,000 Are they selling Kleenex? 69 00:03:00,000 --> 00:03:01,000 They're not selling Kleenex. 70 00:03:01,000 --> 00:03:02,000 They're giving Kleenex swag, I think. 71 00:03:02,000 --> 00:03:03,000 No, I mean, it's Kleenex in here. 72 00:03:03,000 --> 00:03:04,000 Really? 73 00:03:04,000 --> 00:03:05,000 So why would it be where would you stick it? 74 00:03:05,000 --> 00:03:06,000 Where would you stick Kleenex? 75 00:03:06,000 --> 00:03:09,000 That's a question for the ages. 76 00:03:09,000 --> 00:03:13,000 Lots of places have the rock band or the car here, so the question is, it's a philosophical 77 00:03:13,000 --> 00:03:14,000 question. 78 00:03:14,000 --> 00:03:16,000 There's a video game that you can play counter-shwag. 79 00:03:16,000 --> 00:03:18,000 I mean, you take the experience with you. 80 00:03:18,000 --> 00:03:19,000 What do you mean? 81 00:03:19,000 --> 00:03:20,000 But you can't really take it. 82 00:03:20,000 --> 00:03:22,000 I mean, swag has to be a physical thing you can take with you, right? 83 00:03:22,000 --> 00:03:23,000 I don't know. 84 00:03:23,000 --> 00:03:24,000 Well, we did have the cookies. 85 00:03:24,000 --> 00:03:27,000 The cookies you ingest, and it is with you, but eventually it leaves you. 86 00:03:27,000 --> 00:03:28,000 Right, right. 87 00:03:28,000 --> 00:03:31,000 In some form, you don't need a swag, you have to be able to leave the booth premise. 88 00:03:31,000 --> 00:03:32,000 Oh, that's a great idea. 89 00:03:32,000 --> 00:03:35,000 What if you take your pride from winning the video game? 90 00:03:36,000 --> 00:03:40,000 Hello, we're from the Canadian Film Center, and we hope this is not nominated as the worst 91 00:03:40,000 --> 00:03:41,000 swag possible. 92 00:03:41,000 --> 00:03:42,000 Right. 93 00:03:42,000 --> 00:03:43,000 So, what is it that you have? 94 00:03:43,000 --> 00:03:44,000 People, a lot of kids love it, I'm telling you right now. 95 00:03:44,000 --> 00:03:45,000 Right. 96 00:03:45,000 --> 00:03:46,000 It's a wristband. 97 00:03:46,000 --> 00:03:47,000 It's a wristband. 98 00:03:47,000 --> 00:03:48,000 You want to model it? 99 00:03:48,000 --> 00:03:49,000 It's actually very soft on the inside. 100 00:03:49,000 --> 00:03:50,000 It's very felt-like. 101 00:03:50,000 --> 00:03:51,000 That's right. 102 00:03:51,000 --> 00:03:52,000 Very leather-pleather. 103 00:03:52,000 --> 00:03:57,000 And it's sort of fake leather embossed on the outside with a gold lame sort of thing 104 00:03:57,000 --> 00:03:58,000 on the top. 105 00:03:58,000 --> 00:03:59,000 The size? 106 00:03:59,000 --> 00:04:00,000 It says, yeah, latefragment.com. 107 00:04:00,000 --> 00:04:02,000 It doesn't really actually fit me, though, unfortunately. 108 00:04:02,000 --> 00:04:03,000 We've got different sizes. 109 00:04:03,000 --> 00:04:04,000 Oh, they've got different sizes. 110 00:04:04,000 --> 00:04:05,000 Thank goodness. 111 00:04:05,000 --> 00:04:06,000 There you go. 112 00:04:06,000 --> 00:04:07,000 Oh, look at that. 113 00:04:07,000 --> 00:04:08,000 Look, look. 114 00:04:08,000 --> 00:04:09,000 We do accommodate. 115 00:04:09,000 --> 00:04:10,000 We can observe that. 116 00:04:10,000 --> 00:04:13,000 It's latefragment, and how does this relate to what latefragment is? 117 00:04:13,000 --> 00:04:15,000 That's the real judgment of whether it's good swag or bad swag. 118 00:04:15,000 --> 00:04:16,000 What's the meaning of the swag? 119 00:04:16,000 --> 00:04:21,000 The meaning of the swag is when you look at this, you see latefragment, and you'll think, 120 00:04:21,000 --> 00:04:22,000 what is it? 121 00:04:22,000 --> 00:04:23,000 What am I going to do with this? 122 00:04:23,000 --> 00:04:24,000 I see. 123 00:04:24,000 --> 00:04:26,000 And you look it up, and then you'll see it's an actual film. 124 00:04:26,000 --> 00:04:29,000 You can actually buy the DVD and actually interact with it. 125 00:04:29,000 --> 00:04:30,000 I see. 126 00:04:30,000 --> 00:04:31,000 Yeah, it's a way of just bringing people to the site. 127 00:04:31,000 --> 00:04:34,000 This is driving traffic to the website right here. 128 00:04:34,000 --> 00:04:35,000 That's right. 129 00:04:35,000 --> 00:04:39,000 And the idea is that these bracelets will catch on virally, and that people will want 130 00:04:39,000 --> 00:04:42,000 to wear them in their everyday lives, pass it on to their friends, or maybe they'll 131 00:04:42,000 --> 00:04:43,000 just wear it at the conference. 132 00:04:43,000 --> 00:04:45,000 I think we've discovered a new category, page view swag. 133 00:04:45,000 --> 00:04:47,000 Yeah, this is page view swag right here. 134 00:04:47,000 --> 00:04:51,000 Speaking of discovering new categories, there's a phenomenon that is going on particularly 135 00:04:51,000 --> 00:04:56,000 in South by Southwest that doesn't happen at all conferences, which is the swag trash table. 136 00:04:56,000 --> 00:05:00,000 And as you can see, one of the bouncy balls that we actually have from Yahoo HR, that's 137 00:05:00,000 --> 00:05:01,000 already here. 138 00:05:01,000 --> 00:05:07,000 And we'll go downstairs later and we'll see the large piles of swag that people, for some 139 00:05:07,000 --> 00:05:12,000 reason, take with them and then leave behind with them because they don't want it. 140 00:05:12,000 --> 00:05:13,000 I don't think my cat likes that. 141 00:05:13,000 --> 00:05:14,000 I don't know. 142 00:05:14,000 --> 00:05:15,000 I have a crude cow. 143 00:05:15,000 --> 00:05:16,000 My cat's crude. 144 00:05:16,000 --> 00:05:17,000 Oh, here we go. 145 00:05:17,000 --> 00:05:18,000 You wanted a Miller Lite? 146 00:05:18,000 --> 00:05:19,000 Yeah. 147 00:05:19,000 --> 00:05:20,000 You wanted a Foster. 148 00:05:20,000 --> 00:05:21,000 Yeah, yeah. 149 00:05:21,000 --> 00:05:22,000 All right, I was going to give that to her because she wanted it. 150 00:05:22,000 --> 00:05:23,000 Thank you. 151 00:05:23,000 --> 00:05:24,000 I want a Miller Lite too. 152 00:05:24,000 --> 00:05:25,000 Oh. 153 00:05:25,000 --> 00:05:26,000 What about one for the cameraman? 154 00:05:26,000 --> 00:05:41,000 So, how did you guys know that it was going to rain today so you should have these raincoats? 155 00:05:41,000 --> 00:05:48,000 Well, we did the rain dance right before coming here. 156 00:05:48,000 --> 00:05:49,000 That's right. 157 00:05:49,000 --> 00:05:51,000 We actually had to order these several months in advance. 158 00:05:51,000 --> 00:05:52,000 Yeah. 159 00:05:52,000 --> 00:05:57,000 We were here last year and I remember going to parties at night and getting drenched there. 160 00:05:57,000 --> 00:05:58,000 Very nice. 161 00:05:58,000 --> 00:06:00,000 I'm going to get in on those, yeah. 162 00:06:00,000 --> 00:06:01,000 Now, are these... 163 00:06:01,000 --> 00:06:03,000 Shot glasses and ponchos. 164 00:06:03,000 --> 00:06:08,000 Here's Catherine Zeta-Jones in the Zappos poncho swag. 165 00:06:08,000 --> 00:06:09,000 Oh, yeah. 166 00:06:09,000 --> 00:06:11,000 He's proudly double fisting it. 167 00:06:11,000 --> 00:06:13,000 This is what analysts do. 168 00:06:13,000 --> 00:06:15,000 Have you ever had a Snowball? 169 00:06:15,000 --> 00:06:16,000 I think I have. 170 00:06:16,000 --> 00:06:18,000 Like the literal ones, yeah. 171 00:06:18,000 --> 00:06:19,000 Do you want to have one right now? 172 00:06:19,000 --> 00:06:20,000 Yeah, let's do that. 173 00:06:20,000 --> 00:06:24,000 Okay, we're going to have a Snowball offered by the Austin Chronicle who have a sort of hip 174 00:06:24,000 --> 00:06:27,000 and retro chic booth. 175 00:06:27,000 --> 00:06:31,000 They've got newspapers and other things. 176 00:06:31,000 --> 00:06:33,000 And my grandmother's leftover furniture. 177 00:06:33,000 --> 00:06:35,000 But, oh, I don't know if we want to eat this. 178 00:06:35,000 --> 00:06:36,000 It's going to be good. 179 00:06:36,000 --> 00:06:37,000 Touch it, it's not good. 180 00:06:37,000 --> 00:06:39,000 It's kind of like that Yahoo ball. 181 00:06:39,000 --> 00:06:40,000 It is like the... 182 00:06:40,000 --> 00:06:41,000 What kind of food filling is peach? 183 00:06:41,000 --> 00:06:45,000 This isn't the Yahoo ball in perhaps more or less edible form. 184 00:06:45,000 --> 00:06:46,000 Snowballs from Austin Chronicle. 185 00:06:46,000 --> 00:06:47,000 Thank you. 186 00:06:47,000 --> 00:06:48,000 Oh, yo. 187 00:06:48,000 --> 00:06:50,000 I have chocolate and chime. 188 00:06:50,000 --> 00:06:51,000 These are not good. 189 00:06:51,000 --> 00:06:52,000 Dude, you kind of like it. 190 00:06:52,000 --> 00:06:54,000 I like the way it smells. 191 00:06:54,000 --> 00:06:55,000 I love the coconut. 192 00:06:55,000 --> 00:06:57,000 But then once I start eating it, I'm not so hot on it. 193 00:06:57,000 --> 00:06:59,000 I need to wash that down with some beers, man. 194 00:06:59,000 --> 00:07:00,000 So, this is definitely creative. 195 00:07:00,000 --> 00:07:05,000 And this is definitely, I've not seen this before. 196 00:07:05,000 --> 00:07:09,000 But I think we would conclude it's probably a bad idea. 197 00:07:09,000 --> 00:07:10,000 I don't know. 198 00:07:10,000 --> 00:07:12,000 I've got to go on the side of good ideas. 199 00:07:12,000 --> 00:07:15,000 But you would take this with you maybe out of intrigue? 200 00:07:15,000 --> 00:07:16,000 Exactly. 201 00:07:16,000 --> 00:07:18,000 Or maybe it's micro-targeting. 202 00:07:18,000 --> 00:07:23,000 There's a small portion of Chronicle readers who really like Snowballs and they know that. 203 00:07:23,000 --> 00:07:27,000 Maybe there's some irony since the Chronicle used to run or still run South by Southwest. 204 00:07:27,000 --> 00:07:28,000 And who makes that? 205 00:07:28,000 --> 00:07:29,000 Hostesses. 206 00:07:29,000 --> 00:07:30,000 Or Hostess. 207 00:07:30,000 --> 00:07:31,000 They're the hosts. 208 00:07:31,000 --> 00:07:32,000 And they're the hosts. 209 00:07:32,000 --> 00:07:34,000 That's actually, you know, that's pretty smart. 210 00:07:34,000 --> 00:07:38,000 I think I revise my previous verdict. 211 00:07:38,000 --> 00:07:41,000 I think I'm going to need another cup of beer for that. 212 00:07:41,000 --> 00:07:42,000 You've got these buttons. 213 00:07:42,000 --> 00:07:43,000 Very multiple colors. 214 00:07:43,000 --> 00:07:46,000 You've got the red, the blue, the green, I guess. 215 00:07:46,000 --> 00:07:48,000 Are you in charge of buying the buttons? 216 00:07:48,000 --> 00:07:49,000 I'm not in charge of buying them. 217 00:07:49,000 --> 00:07:51,000 How have people been getting the buttons? 218 00:07:51,000 --> 00:07:52,000 What do you think? 219 00:07:52,000 --> 00:07:53,000 Do they like them? 220 00:07:53,000 --> 00:07:54,000 People love the buttons. 221 00:07:54,000 --> 00:07:55,000 Everyone loves the colors. 222 00:07:55,000 --> 00:07:58,000 Even if they don't know who we are, they come up and they see the buttons and they say 223 00:07:58,000 --> 00:07:59,000 "Great colors." 224 00:07:59,000 --> 00:08:01,000 It's kind of the conversation starts. 225 00:08:01,000 --> 00:08:02,000 Right, right. 226 00:08:02,000 --> 00:08:05,000 And do you think the people with a lot of buttons come up and get the buttons? 227 00:08:05,000 --> 00:08:06,000 Or are there buttonless people who come up? 228 00:08:06,000 --> 00:08:07,000 There are buttonless people. 229 00:08:07,000 --> 00:08:09,000 The last person that got a button was a buttonless. 230 00:08:09,000 --> 00:08:13,000 Do you raise the buttons as far as swag that you can give out or get yourself? 231 00:08:13,000 --> 00:08:14,000 No. 232 00:08:14,000 --> 00:08:15,000 A 10 out of 10. 233 00:08:15,000 --> 00:08:18,000 So, the connection. 234 00:08:18,000 --> 00:08:21,000 So, I'm really glad this candy is wrapped. 235 00:08:21,000 --> 00:08:25,000 Because, you know, it's a little bit higher on the sanitary meter. 236 00:08:25,000 --> 00:08:29,000 But, at the same time, you know this is the cheapest candy at Sam's. 237 00:08:29,000 --> 00:08:34,000 You know, you've at least got to go for the sneakers, the Milky Way, the, I don't know, 238 00:08:34,000 --> 00:08:35,000 Hershey's bars. 239 00:08:35,000 --> 00:08:37,000 Anything other than the Tootsie Roll and the Dots. 240 00:08:37,000 --> 00:08:42,000 It comes in that mixed package that's like $4.99 at Sam's and nobody likes it. 241 00:08:42,000 --> 00:08:43,000 You take it and it ends up at home. 242 00:08:43,000 --> 00:08:45,000 Yeah, and it's always stale. 243 00:08:45,000 --> 00:08:46,000 So, yeah. 244 00:08:46,000 --> 00:08:47,000 I'm not a big fan of this candy. 245 00:08:47,000 --> 00:08:49,000 I'm going to go put it back in the bowl now. 246 00:08:49,000 --> 00:08:56,000 I don't know about you guys, but my brothers and I, all three of us, we love vanilla Tootsie 247 00:08:56,000 --> 00:08:57,000 Rolls. 248 00:08:57,000 --> 00:08:59,000 I don't know if you've ever had vanilla Tootsie Rolls. 249 00:08:59,000 --> 00:09:01,000 They're really, really good. 250 00:09:01,000 --> 00:09:02,000 I really like them a lot. 251 00:09:02,000 --> 00:09:06,000 In fact, I'm probably going to take a few more before we leave. 252 00:09:06,000 --> 00:09:09,000 And they come in kind of like the same kind of crap candy mix. 253 00:09:09,000 --> 00:09:11,000 If you look over here, it's the same stuff. 254 00:09:11,000 --> 00:09:14,000 It's like, oh yeah, I mean Tootsie Roll pops are okay. 255 00:09:14,000 --> 00:09:15,000 Those are good. 256 00:09:15,000 --> 00:09:16,000 Dots totally suck. 257 00:09:16,000 --> 00:09:18,000 Some people like Getz's creme caramels. 258 00:09:18,000 --> 00:09:19,000 Those suck. 259 00:09:19,000 --> 00:09:21,000 You know, and they have lime ones too. 260 00:09:21,000 --> 00:09:22,000 Like that was a bad idea. 261 00:09:22,000 --> 00:09:25,000 But the vanilla ones are really, really good. 262 00:09:25,000 --> 00:09:26,000 And I'm really happy that they're here. 263 00:09:26,000 --> 00:09:29,000 So this is some of the best swag that is available. 264 00:09:29,000 --> 00:09:32,000 It's Grande that is providing these totally awesome vanilla Tootsie Rolls. 265 00:09:32,000 --> 00:09:34,000 She's totally digging out all the extras for me. 266 00:09:34,000 --> 00:09:35,000 This is awesome. 267 00:09:35,000 --> 00:09:41,000 So this is a, I want to pose a philosophical question. 268 00:09:41,000 --> 00:09:50,000 So an iPhone is really a lot better than a vanilla Tootsie Roll, arguably. 269 00:09:50,000 --> 00:09:54,000 But only one person in the whole conference gets that swag. 270 00:09:54,000 --> 00:09:55,000 That's really what a contest is. 271 00:09:55,000 --> 00:09:58,000 It's a drawing for one piece of swag that's cooler than the rest of it. 272 00:09:58,000 --> 00:10:01,000 I just wanted to pose a question to anyone watching. 273 00:10:01,000 --> 00:10:03,000 Does the iPhone contest count as swag? 274 00:10:03,000 --> 00:10:07,000 And would you rather see a lot more drawings for cool stuff? 275 00:10:07,000 --> 00:10:09,000 And instead of the money spent on all the dumb stuff, 276 00:10:09,000 --> 00:10:13,000 would you rather aggregate it up into one sort of big awesome swag prize? 277 00:10:13,000 --> 00:10:17,000 Or are we content to sort of each get our small piece of the pie? 278 00:10:17,000 --> 00:10:19,000 There's a lot of stickers that you see here at South by Southwest. 279 00:10:19,000 --> 00:10:21,000 And I have a sticker guy. 280 00:10:21,000 --> 00:10:23,000 I was saying, why doesn't South by Southwest have stickers? 281 00:10:23,000 --> 00:10:25,000 You would think, but they don't. 282 00:10:25,000 --> 00:10:27,000 So instead they have those cream puff pie fans. 283 00:10:27,000 --> 00:10:28,000 What can you come up with them? 284 00:10:28,000 --> 00:10:30,000 There are buttons on our site. 285 00:10:30,000 --> 00:10:32,000 Two logo, two icon for those. 286 00:10:32,000 --> 00:10:33,000 But we also got these ones too. 287 00:10:33,000 --> 00:10:34,000 Oh, nice. 288 00:10:34,000 --> 00:10:38,000 The first thing about the, I use stickers for laptops. 289 00:10:38,000 --> 00:10:39,000 These are good. 290 00:10:39,000 --> 00:10:39,000 These are good size. 291 00:10:39,000 --> 00:10:41,000 A lot of people want to make bumper stickers. 292 00:10:41,000 --> 00:10:44,000 Who's going to like put like, why would you go up to your car? 293 00:10:44,000 --> 00:10:47,000 I mean, no insult, but like you're not going to put a Sosa thing on your car. 294 00:10:47,000 --> 00:10:48,000 That's very true. 295 00:10:48,000 --> 00:10:49,000 You might. 296 00:10:49,000 --> 00:10:50,000 You might. 297 00:10:50,000 --> 00:10:51,000 You guys might, right? 298 00:10:51,000 --> 00:10:52,000 That's true. 299 00:10:52,000 --> 00:10:53,000 Yeah, yeah. 300 00:10:53,000 --> 00:10:56,000 And these are good size stickers because other people want to have a sticker that's probably 301 00:10:56,000 --> 00:10:57,000 about this big, right? 302 00:10:57,000 --> 00:10:58,000 Yeah. 303 00:10:58,000 --> 00:10:59,000 Okay. 304 00:10:59,000 --> 00:11:01,000 Now, if you've got a bunch of stickers on your laptop, that's not going to work. 305 00:11:01,000 --> 00:11:02,000 We even got the mini ones. 306 00:11:02,000 --> 00:11:03,000 Oh jeez. 307 00:11:03,000 --> 00:11:04,000 Oh jeez. 308 00:11:04,000 --> 00:11:05,000 These guys have it figured. 309 00:11:05,000 --> 00:11:09,000 Did you order the thing that's got like the vinyl on top of it so it doesn't wear off? 310 00:11:09,000 --> 00:11:10,000 No. 311 00:11:10,000 --> 00:11:13,000 We kind of outsourced the stickers and I don't know if we did that. 312 00:11:13,000 --> 00:11:14,000 These feel like the right kind. 313 00:11:14,000 --> 00:11:15,000 Okay. 314 00:11:15,000 --> 00:11:16,000 Because the stickers are kind of like paper-y feeling. 315 00:11:16,000 --> 00:11:17,000 Yeah, exactly. 316 00:11:17,000 --> 00:11:20,000 And like about a month of, you know, frequently bringing your laptop in. 317 00:11:20,000 --> 00:11:25,000 I would just say based on personal experience, I've been experimenting it on my laptop. 318 00:11:25,000 --> 00:11:26,000 Oh, there you go. 319 00:11:26,000 --> 00:11:27,000 They do look good. 320 00:11:27,000 --> 00:11:28,000 They do look good. 321 00:11:28,000 --> 00:11:30,000 A couple others have fallen off. 322 00:11:30,000 --> 00:11:31,000 Yep. 323 00:11:31,000 --> 00:11:32,000 They're looking good, man. 324 00:11:32,000 --> 00:11:33,000 We got one more hair. 325 00:11:33,000 --> 00:11:34,000 Very nice. 326 00:11:34,000 --> 00:11:37,000 You know, see, did the cutout for the square sticker. 327 00:11:37,000 --> 00:11:38,000 You went with the white background. 328 00:11:38,000 --> 00:11:39,000 Yes. 329 00:11:39,000 --> 00:11:40,000 Why not clear? 330 00:11:40,000 --> 00:11:43,000 And maybe, you know, 400% more expensive. 331 00:11:43,000 --> 00:11:44,000 Really? 332 00:11:44,000 --> 00:11:45,000 Four times the cost for Claire. 333 00:11:45,000 --> 00:11:46,000 Yeah. 334 00:11:46,000 --> 00:11:47,000 Well, the answer to that question. 335 00:11:47,000 --> 00:11:50,000 So, Mike, I asked you if y'all had any cool schwag at your booth. 336 00:11:50,000 --> 00:11:51,000 Right. 337 00:11:51,000 --> 00:11:53,000 And you said you have a little bit of the generic stuff, like some t-shirts, some buttons. 338 00:11:53,000 --> 00:11:54,000 We have t-shirts. 339 00:11:54,000 --> 00:11:55,000 Yeah. 340 00:11:55,000 --> 00:11:59,000 But it turns out you have a very strong opinion about why you don't like schwags. 341 00:11:59,000 --> 00:12:02,000 Who needs another foam ball that has a company logo on it? 342 00:12:02,000 --> 00:12:03,000 I don't think many people do. 343 00:12:03,000 --> 00:12:05,000 I have one of those here, I think. 344 00:12:05,000 --> 00:12:06,000 Yeah, we have a few of those balls. 345 00:12:06,000 --> 00:12:07,000 Yeah, check it out. 346 00:12:07,000 --> 00:12:08,000 See, there you go. 347 00:12:08,000 --> 00:12:09,000 There it is. 348 00:12:09,000 --> 00:12:11,000 One of our favorite partners, actually. 349 00:12:11,000 --> 00:12:12,000 This is a great ball. 350 00:12:12,000 --> 00:12:13,000 I love it. 351 00:12:13,000 --> 00:12:14,000 What's some of the worst schwags that you've seen? 352 00:12:14,000 --> 00:12:15,000 What's the most useless schwags? 353 00:12:15,000 --> 00:12:18,000 I'd say anything foam and squishy, unless you have a kid to bring it home to. 354 00:12:18,000 --> 00:12:19,000 Or a cat. 355 00:12:19,000 --> 00:12:20,000 Yeah. 356 00:12:20,000 --> 00:12:23,000 It's going to sit on your desk and you're going to be that guy who has all that crap on 357 00:12:23,000 --> 00:12:24,000 your desk. 358 00:12:24,000 --> 00:12:25,000 I actually really like stickers. 359 00:12:25,000 --> 00:12:28,000 So, last night at the Moo Party, I don't know if you guys were there, but the Moo Party 360 00:12:28,000 --> 00:12:30,000 last night, they gave out stickers. 361 00:12:30,000 --> 00:12:31,000 That's a good kind of showing. 362 00:12:31,000 --> 00:12:33,000 If we had stickers, I'd be all over it. 363 00:12:33,000 --> 00:12:37,000 Because stickers that are fun, everybody puts them on, I think they work. 364 00:12:37,000 --> 00:12:39,000 Then a little bit of branding, but not in your face. 365 00:12:39,000 --> 00:12:40,000 What about fake tattoos? 366 00:12:40,000 --> 00:12:42,000 Fake tattoos, or I don't like fake tattoos. 367 00:12:42,000 --> 00:12:43,000 That's possibly fine. 368 00:12:43,000 --> 00:12:46,000 The guys who put those things on their foreheads last night, nobody likes them. 369 00:12:46,000 --> 00:12:47,000 I don't see that. 370 00:12:47,000 --> 00:12:48,000 Non-branded items. 371 00:12:48,000 --> 00:12:49,000 Just entirely non-branded. 372 00:12:49,000 --> 00:12:50,000 Unbranded. 373 00:12:50,000 --> 00:12:51,000 Anti-branded. 374 00:12:51,000 --> 00:12:52,000 I'm a big fan of non-branded items. 375 00:12:52,000 --> 00:12:53,000 Like the cookies are non-branded. 376 00:12:53,000 --> 00:12:54,000 Me too. 377 00:12:54,000 --> 00:12:55,000 Cookies are a great idea. 378 00:12:55,000 --> 00:12:56,000 Where'd you get those cookies? 379 00:12:56,000 --> 00:12:57,000 Exactly. 380 00:12:57,000 --> 00:12:58,000 And then you totally remember the name of that company more. 381 00:12:58,000 --> 00:12:59,000 Maybe from filming. 382 00:12:59,000 --> 00:13:00,000 We're here with Obi Fernandez and Mark. 383 00:13:00,000 --> 00:13:01,000 I forget Mark's last name. 384 00:13:01,000 --> 00:13:02,000 Mark Smith. 385 00:13:02,000 --> 00:13:03,000 And they are, it seems like, avid swag collectors. 386 00:13:03,000 --> 00:13:17,000 In fact, Obi just told me that in some cases they've even paid for swag. 387 00:13:17,000 --> 00:13:19,000 So, Obi, what gives, man? 388 00:13:19,000 --> 00:13:22,000 Uh, donation to Creative Commons, good cause. 389 00:13:22,000 --> 00:13:24,000 It just seems like the right thing to do. 390 00:13:24,000 --> 00:13:25,000 Yeah. 391 00:13:25,000 --> 00:13:26,000 Support Creative Commons. 392 00:13:26,000 --> 00:13:28,000 I think you have to go to Nevada to pay for swag. 393 00:13:28,000 --> 00:13:29,000 I like that. 394 00:13:29,000 --> 00:13:30,000 I love to share. 395 00:13:30,000 --> 00:13:31,000 There you go. 396 00:13:31,000 --> 00:13:32,000 He does love to share. 397 00:13:32,000 --> 00:13:35,000 If there's one piece of swag someone's giving out, what would you like to? 398 00:13:35,000 --> 00:13:36,000 Free beer? 399 00:13:36,000 --> 00:13:37,000 Free beer's good. 400 00:13:37,000 --> 00:13:38,000 Free beer's good. 401 00:13:38,000 --> 00:13:39,000 Honey vodka was good. 402 00:13:39,000 --> 00:13:40,000 Honey vodka was the best swag. 403 00:13:40,000 --> 00:13:41,000 Yeah, honey vodka? 404 00:13:41,000 --> 00:13:42,000 Yeah. 405 00:13:42,000 --> 00:13:43,000 Honey vodka. 406 00:13:43,000 --> 00:13:44,000 I've never heard of this before. 407 00:13:44,000 --> 00:13:45,000 Yeah, it's home-brewed honey vodka. 408 00:13:45,000 --> 00:13:48,000 It's Atlas Tonic, the cure for the music business. 409 00:13:48,000 --> 00:13:50,000 It's a little taste of success here. 410 00:13:50,000 --> 00:13:54,000 Vodka, honey, vanilla bean, orange, little anise. 411 00:13:54,000 --> 00:13:55,000 Why do you do this? 412 00:13:55,000 --> 00:13:56,000 Why do we do this? 413 00:13:56,000 --> 00:14:02,000 Because friends, fans, and customers like it and you got sent over here, right? 414 00:14:02,000 --> 00:14:05,000 Guys tend to chug it and you can do whatever you want. 415 00:14:05,000 --> 00:14:06,000 Wow, it actually smells pretty good. 416 00:14:06,000 --> 00:14:11,000 It smells like some of those after-dinner mints kind of. 417 00:14:11,000 --> 00:14:12,000 Yeah. 418 00:14:12,000 --> 00:14:14,000 That's what it smells like. 419 00:14:14,000 --> 00:14:18,000 It's kind of minty but floral and there's definitely kind of herbal too. 420 00:14:18,000 --> 00:14:20,000 It's like your grandmother if she was a hippie. 421 00:14:20,000 --> 00:14:22,000 I thought it was like viscous. 422 00:14:22,000 --> 00:14:23,000 That is definitely 60 proof though. 423 00:14:23,000 --> 00:14:24,000 I'll put that out there. 424 00:14:24,000 --> 00:14:25,000 There's no alcohol in here. 425 00:14:25,000 --> 00:14:27,000 It's a lot smoother than you think it's going to be. 426 00:14:27,000 --> 00:14:28,000 You don't need a chaser. 427 00:14:28,000 --> 00:14:29,000 Nope. 428 00:14:29,000 --> 00:14:30,000 I'm actually pretty impressed with this. 429 00:14:30,000 --> 00:14:31,000 Yeah. 430 00:14:31,000 --> 00:14:32,000 It tastes a little bit like medicine. 431 00:14:32,000 --> 00:14:33,000 More vanilla and a little more honey. 432 00:14:33,000 --> 00:14:34,000 Because that's what singers like. 433 00:14:34,000 --> 00:14:35,000 What do you think? 434 00:14:35,000 --> 00:14:36,000 It's good. 435 00:14:36,000 --> 00:14:37,000 It tastes like tech. 436 00:14:37,000 --> 00:14:38,000 First of all you need to find utilitarian swag. 437 00:14:38,000 --> 00:14:39,000 Because nobody needs another flipping magnet or button or sticker. 438 00:14:39,000 --> 00:14:40,000 They need something they can do something with. 439 00:14:40,000 --> 00:14:41,000 That's right. 440 00:14:41,000 --> 00:14:42,000 So the first swag we did were mints. 441 00:14:42,000 --> 00:14:43,000 Only cinnamon because everyone has too much peppermint. 442 00:14:43,000 --> 00:14:48,000 But then we decided to really up level swag purchase and try to bust into new utilitarian 443 00:14:48,000 --> 00:14:49,000 areas like matches. 444 00:14:49,000 --> 00:14:52,000 Not just for smokers but anyone with a candle and anyone with a candle. 445 00:14:52,000 --> 00:14:53,000 And anyone with a candle. 446 00:14:53,000 --> 00:14:54,000 That's right. 447 00:14:54,000 --> 00:14:55,000 It's good. 448 00:14:55,000 --> 00:14:56,000 It's good. 449 00:14:56,000 --> 00:14:57,000 It's good. 450 00:14:57,000 --> 00:14:58,000 It's good. 451 00:14:58,000 --> 00:14:59,000 It tastes like tech. 452 00:14:59,000 --> 00:15:00,000 First of all you need to find utilitarian swag. 453 00:15:00,000 --> 00:15:01,000 Because nobody needs another flipping magnet or button or sticker. 454 00:15:01,000 --> 00:15:02,000 They need something they can do something with. 455 00:15:02,000 --> 00:15:03,000 That's right. 456 00:15:03,000 --> 00:15:04,000 So the first swag we did were mints. 457 00:15:04,000 --> 00:15:07,000 But anyone with a candle and anyone who uses a restroom. 458 00:15:07,000 --> 00:15:10,000 The nail file is an important piece of swag for ladies and gentlemen. 459 00:15:10,000 --> 00:15:12,000 Not that many will admit that they use them. 460 00:15:12,000 --> 00:15:13,000 The neat story with this. 461 00:15:13,000 --> 00:15:18,000 You may know because everyone does that Porter Novelli has a very distinctive blue and green. 462 00:15:18,000 --> 00:15:19,000 Like the world. 463 00:15:19,000 --> 00:15:21,000 Water and earth. 464 00:15:21,000 --> 00:15:25,000 But when we ordered this swag in either the blue or green it came in in hot pink. 465 00:15:25,000 --> 00:15:27,000 We got it for free. 466 00:15:27,000 --> 00:15:28,000 And you know what? 467 00:15:28,000 --> 00:15:30,000 Really in the end of the day the ladies like the hot pink better anyway. 468 00:15:30,000 --> 00:15:31,000 So that's a good swag story. 469 00:15:31,000 --> 00:15:33,000 I know you haven't gotten much swag at South by Southwest. 470 00:15:33,000 --> 00:15:36,000 But tell us about your past experiences of swag. 471 00:15:36,000 --> 00:15:39,000 I think you have a little bit of a unique situation in your position. 472 00:15:39,000 --> 00:15:45,000 Well yeah I read for crunchgear.com and sometimes you get good swag. 473 00:15:45,000 --> 00:15:47,000 I'm generally in the opinion that I don't care for swag. 474 00:15:47,000 --> 00:15:48,000 I don't want it. 475 00:15:48,000 --> 00:15:49,000 A lot of it is junk. 476 00:15:49,000 --> 00:15:52,000 However, that said, sometimes you do get some gems. 477 00:15:52,000 --> 00:15:54,000 Like this camera I have. 478 00:15:54,000 --> 00:15:55,000 This Nikon camera. 479 00:15:55,000 --> 00:15:56,000 I don't know the model number. 480 00:15:56,000 --> 00:15:58,000 But this was given to me at a party. 481 00:15:58,000 --> 00:16:01,000 Some Nikon party where they played house music. 482 00:16:01,000 --> 00:16:02,000 And it was great. 483 00:16:02,000 --> 00:16:05,000 This phone I suppose was also given to me. 484 00:16:05,000 --> 00:16:06,000 It could be considered swag. 485 00:16:06,000 --> 00:16:07,000 This is my main phone. 486 00:16:07,000 --> 00:16:11,000 This was at an LG party at the Wax Museum in New York City. 487 00:16:11,000 --> 00:16:13,000 Do you know what the word swag is in Portuguese? 488 00:16:13,000 --> 00:16:14,000 I do not. 489 00:16:14,000 --> 00:16:15,000 It's probably just swag. 490 00:16:15,000 --> 00:16:16,000 This is Bruno. 491 00:16:16,000 --> 00:16:17,000 I think you're from Northeastern. 492 00:16:17,000 --> 00:16:18,000 I am from Northeastern. 493 00:16:18,000 --> 00:16:19,000 He's from Northeastern University. 494 00:16:19,000 --> 00:16:25,000 And this is a lot like sort of some of the philosophical questions we explored about swag earlier in the day. 495 00:16:25,000 --> 00:16:28,000 Relating to say for instance rock bands. 496 00:16:28,000 --> 00:16:30,000 Or a contest giveaway for an iPhone. 497 00:16:30,000 --> 00:16:32,000 Does that really count as swag? 498 00:16:32,000 --> 00:16:34,000 I mean how many people were entered right? 499 00:16:34,000 --> 00:16:35,000 That's the real question. 500 00:16:35,000 --> 00:16:39,000 What we'll do is we'll pan over and we'll look at this potential type of swag. 501 00:16:39,000 --> 00:16:40,000 First of all have you had a massage? 502 00:16:40,000 --> 00:16:41,000 You've been hanging out here in the press office. 503 00:16:41,000 --> 00:16:42,000 No. 504 00:16:42,000 --> 00:16:55,000 Sadly I haven't really indulged in awkward strangers touching me in a perfect place. 505 00:16:55,000 --> 00:16:56,000 I see. 506 00:16:56,000 --> 00:16:57,000 Well put. 507 00:16:57,000 --> 00:17:00,000 Best swag that I've gotten so far and by far the most useful. 508 00:17:00,000 --> 00:17:02,000 Stickam is giving away tissues. 509 00:17:02,000 --> 00:17:05,000 We actually made fun of that earlier this evening. 510 00:17:05,000 --> 00:17:08,000 So the tissues I think in and of themselves useful. 511 00:17:08,000 --> 00:17:10,000 Well it says where do you stick it. 512 00:17:10,000 --> 00:17:11,000 It says where do you stick it. 513 00:17:11,000 --> 00:17:14,000 Which is kind of dirty but then what does it have to do with tissues? 514 00:17:14,000 --> 00:17:16,000 Like where do you stick your tissues? 515 00:17:16,000 --> 00:17:17,000 It seems kind of dirty. 516 00:17:17,000 --> 00:17:20,000 The tissues in and of themselves I think absolutely useful. 517 00:17:20,000 --> 00:17:21,000 Yeah it does. 518 00:17:21,000 --> 00:17:25,000 Particularly because it's been really cold out and people are probably getting sick and not feeling that great. 519 00:17:25,000 --> 00:17:28,000 But yeah Bruno where would you stick it? 520 00:17:28,000 --> 00:17:32,000 Is this a G-rated conference?