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Now we're going to check out a demo of one of UniversalMind's applications.

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And it's fun because it's multimodal, so we're going to check it out on the iPad first

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and then go see it in a kiosk situation.

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So you want to give us a quick overview of what's going on here?

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Will do. Thanks, Michael.

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So at UniversalMind, a couple of our largest clients are telcos.

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And while this is a business application, it's not a traditional enterprise application

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in that the target user is the general public.

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Like anyone that has, for instance, a wireless cell phone account.

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So in this instance, this is the tablet interaction where a customer can log into their account.

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Once they're in, in both portrait and wowie landscape mode here,

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they can see what's going on in their account.

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For instance, they can manage their contacts.

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If they have signed up for location-based services, they can see where they are around them.

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They can look at how they're doing in terms of usage on voice, data, messages, et cetera.

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So a customer can come in here and, for instance, view their statement as it exists today.

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That will create a PDF rendering of their bill.

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This will be up to the minute.

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So it's not like your statement that you get at the end of the month.

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It's no longer relevant by the time you get it.

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You can see, you know, the calls that you've made, where you stand.

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And you can go ahead and invoke the e-commerce portion of the application,

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which allows you to enter in the amount.

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I'm just picking any random amount.

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And my means of payment.

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And then closing that off.

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So in the kiosk experience that we're going to show, it's a much different interaction.

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The kiosk is not only different from its size and the functionality that it offers,

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but the context would be different because rather than being out in the field

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or in your kitchen looking at the tablet device,

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you might be in the store, the physical store manifestation,

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doing things like adding money to your account,

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potentially selecting and buying a device,

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and things that are more relevant to the retail store customer experience.

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So let's go take a look at that.

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Now we're going to see the kiosk version of the telco wireless thing.

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Universal Mind is cooked up here.

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So you want to go ahead and show that to us?

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Why don't you introduce yourself real quick?

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Oh, I'm Joe Johnson.

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I'm a senior user experience specialist at Universal Mind.

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So, yeah, so basically a user comes in, logs in,

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and I'll just go ahead and start tapping in my PIN here,

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which is this is demo, so it doesn't really matter what number it is,

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but we'll launch it up, and it's saying I'm welcome back to Sergio,

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this particular user.

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So what this is, is after this,

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imagine this thing being connected to a device or your input money

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or repay your minutes, text minutes, or data plans,

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you'll be able to add more credits.

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So let's say in this instance, we're going to add some,

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we'll add $40 in this instance,

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and we'll actually be able to manipulate how much minutes,

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and you'll see that the my credit goes down and up based

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on how many minutes you distribute across all the different types of phone usages

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that you would use.

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Also, we're doing some little cross-selling with ringtones at the bottom here.

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They can pick a ringtone and load it into their phone.

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And then there's also, up here, we can go to Family Locator.

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So it knows who I am, and it knows my family.

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So it knows all the other people that are part of my data plan for the phone, let's say.

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They'll be able to find the users on a map, and then you'll be able to display them.

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So if you're nearby, one of your relatives or friends, you can go see them.

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So this is a full touchscreen environment, be able to zoom in, pan out, all that kind of fun stuff.

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Since this is a kiosk type of environment, we'll cross-sell some other phones.

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So down here, we have some other phones that they can look at, see what they want to use.

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Some of the visualizations here you see is based on what they would use with the phone.

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So if they travel a lot and they don't do as many text messaging,

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you'll see down here at the bottom the phones switch out

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and kind of randomly order themselves based on the criteria.

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So then in this instance, we can click on the iPhone, and it brings up a little bit of a detail.

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So then you can actually come in here, and we can rotate the phone

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and see the full array of what the phone might offer in this case.

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And then we can back, back out.

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Right, and so it's both the kiosk and the sales point sense,

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but also in checking on your minutes and all that kind of stuff.

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Exactly. A little cross-selling here, but be able to focus on what your phone is,

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how much minutes you have left, or if you need to add more,

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and then also maybe some potential upselling opportunities.

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Right. Well, great. Well, thanks for showing that to us.

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Yeah, no problem. Appreciate it.

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Thank you.